Webinar
Agile, always-on research: From gut feel to real-time insight
Agile, always-on research: From gut feel to real-time insight
On-Demand
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40 minutes
$3.8 trillion in global customer spending is in play. With value for money standing as the top reason customers choose where to spend, brands capturing that opportunity are laser-focused on listening continuously, not quarterly.
In this X4 2026 session, Qualtrics XM Strategist Lisa Khatri shares how three brands built always-on research programs—and a framework to connect every insight to measurable business impact.
Watch "Agile, Always-on Research" from X4 2026 to see how:
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- Shake Shack doubled limited-time offer sales by testing names and messaging by market
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- Dish Network scaled customer empathy across the org with video feedback
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- Loop Earplugs compressed a 6-week positioning sprint into hours with synthetic audiences
