Booking.com, one of the world’s top travel platforms, is using AI in new ways to improve guest experiences. In this on-demand session, you’ll see how they use synthetic data to get a better handle on what travelers really want. Find out how this synthetic approach delivers useful insights faster, boosts marketing efforts, and helps the team get more done with less.

Watch this webinar to learn:

+    What synthetic data is and how it works to simulate consumer behavior and preferences 
+    How Booking.com applies synthetic models and nuanced scenarios to their research
+    Actual results from a joint research project between Booking.com and Qualtrics