Ali, a market research practitioner, leads research innovation on Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership, guiding innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.

Kayla Schou, Ph.D., is a Scientist at the Edge Center of Excellence at Qualtrics, where she focuses on advancing AI for market research. Drawing on a strong background in developmental science and child psychology, she possesses a deep understanding of human behavior. Kayla is actively involved in the development and validation of synthetic data and AI models. She leverages her expertise in quantitative methods to ensure the generated synthetic data accurately reflects real-world consumer nuances. Her innovative work helps organizations gain rapid market intelligence and make confident, data-driven decisions.