Dr. Katie Johnson leads the education strategy at Qualtrics, bringing over a decade of expertise in measuring student and employee experiences. She came to Qualtrics after working as a Research Director for Hanover Research and holds a PhD in Education Research and Policy Analysis.

Richard Ottley leads Solution Engineering for Regulated Industries, encompassing Public Sector, Healthcare, and Financial Services. With over 10 years at Qualtrics, Richard brings deep expertise in partnering with public sector organizations to develop and deliver solutions that enhance customer and employee experiences, driving operational excellence and digital transformation. His work with higher education institutions focuses on leveraging technology to improve student engagement, streamline processes, drive student retention, and support organizational resilience.

Adam Shiflett is the Vice President of Student Experience at Western Governors University (WGU), where he leads digital transformation initiatives that improve how prospective and current students discover, engage, and succeed through technology. With 20+ years of experience across marketing technology, web platforms, CRM strategy, and digital experience design, Adam has built and modernized enterprise ecosystems that scale growth, improve attribution, and unlock better decision-making through data. Adam is known for practical, experience-first leadership—balancing “buy vs. build” strategy with scalable architecture that empowers teams and improves outcomes.