Research in Action: How K-12 Organizations Use Qualtrics to Unlock New Insights
Research in Action: How K-12 Organizations Use Qualtrics to Unlock New Insights
From high school classrooms to global nonprofits, researchers across the K-12 ecosystem are asking bigger questions and finding faster, more creative ways to answer them. Join us for a first-of-its-kind panel bringing together researchers from traditional, online, and global education organizations to share how they're using Qualtrics in unexpected ways: teaching high schoolers to run their own research studies, tracking alumni impact decades after graduation, mapping the online student and family journey to reduce churn, and measuring "impact intelligence" across learning programs in more than 100 countries.
Whether you're a district researcher, an institutional research leader, or simply curious how Qualtrics shows up in K-12 research today, you'll leave with fresh ideas for your own work.
What you'll take away
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- How to build research capacity at every level — from training high schoolers to run their own studies to running enterprise-wide research programs, see what it takes to make research a core capability, not just a function.
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- How to track outcomes across the full student journey — from active learners to alumni years later, learn how researchers are connecting data across time to understand what actually drives long-term impact.
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- A framework for measuring impact at scale — hear how "impact intelligence" helps one organization evaluate programs consistently across 100+ countries, and what that scalable approach could mean for your own research.
Research in Action: How K-12 Organizations Use Qualtrics to Unlock New Insights
Research in Action: How K-12 Organizations Use Qualtrics to Unlock New Insights
From high school classrooms to global nonprofits, researchers across the K-12 ecosystem are asking bigger questions and finding faster, more creative ways to answer them. Join us for a first-of-its-kind panel bringing together researchers from traditional, online, and global education organizations to share how they're using Qualtrics in unexpected ways: teaching high schoolers to run their own research studies, tracking alumni impact decades after graduation, mapping the online student and family journey to reduce churn, and measuring "impact intelligence" across learning programs in more than 100 countries.
Whether you're a district researcher, an institutional research leader, or simply curious how Qualtrics shows up in K-12 research today, you'll leave with fresh ideas for your own work.
Featuring
Matt Kirkpatrick
Matt Kirkpatrick is an educator, AP Research teacher, and synthetic biology club sponsor at Oak Park & River Forest High School, a large comprehensive high school in suburban Chicago. He facilitates a diverse range of student research projects that involve engineering design, scientific experiments, surveys, and even content analysis.
Emmalyn Green
Emmalyn Green is the Director of Learning Design at JA Worldwide, where she leads the design of global learning experiences and outcomes measurement systems that help evaluate the impact of entrepreneurship, work readiness, and financial health programs across more than 100 countries. She oversees the development of research-informed frameworks, global surveys, and impact reporting that enable JA offices worldwide to measure and improve learner outcomes
Howard Leong
Howard co-leads the JA Institute, the global research and innovation arm of JA Worldwide, a non-profit delivering 23.8 million student learning experiences across 120 countries annually. An expert in economic strategy and advanced data, he has consulted for the City of Calgary on AI policy and previously served as Head of Sponsorship for YYC DataCon 2025.
Wendy Kekahio
Wendy is a researcher and strategist with Kamehameha Schools with 20 years of experience advancing Indigenous well-being through research, strategic planning, and community engagement. She oversees enterprise-level, cross-functional research initiatives grounded in Indigenous knowledge to inform organizational strategic planning, performance, and learning. She has authored numerous publications and her work across Hawaiʻi and the U.S.-affiliated Pacific has been featured in local and national media and supported state and federal advocacy efforts.
Dacey Mayhoff
Dacey Mayhoff is an insights leader with more than a decade of experience, including nearly five years in the edtech sector. At Stride, a leader in online K–12 education, she sits at the intersection of innovation, acquisition, customer experience, and retention. She is passionate about connecting signals across the learner journey to enable more personalized experiences and drive better outcomes.
Dr. Nick Kohn
Dr. Nick Kohn brings over 20 years of experience in education, having served as a teacher, principal, district administrator, researcher, consultant, and Qualtrics implementer. His expertise spans strategic planning, program evaluation, human resources, and operations. In his current role, Dr. Kohn focuses on scaling listening programs, transforming stakeholder feedback and data into impactful actions.
K’la Watts
K'la Watts is Manager of Research Operations at Stride, leading the systems, processes, and governance that power the Voice of the Customer program. Research Operations specializes in transforming research and feedback into scalable, decision-ready insights through technology, automation, and operational excellence. The team's mission is to collect, manage, and activate research and feedback at scale to help the organization better serve students and families.