Webinar
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Value-based journey mapping

On-Demand   |  
45 minutes

Couldn't make it to X4 this year? Not to worry.

Join us for a digital session where we will explore how to identify and articulate the value of the most critical moments in your financial services customer and employee journeys. We often hear the terms “journey” and “value,” but how do you effectively integrate them? In this workshop, you'll identify key journey moments that matter most and learn a framework for effectively communicating their value to your leadership team.

In this session you’ll

    • Participate in a digital workshop focused on identifying and articulating key moments in financial services customer and employee journeys.
    • Learn to effectively integrate the concepts of "journey" and "value."
    • Discover a framework for communicating the importance of these moments to your leadership team.

Featuring

Qualtrics

Leonie Brown

Principal Experience Architect

Léonie Brown is a Principal Experience Architect at Qualtrics, specialising in CX and modernising the contact centre. She's worked with hundreds of brands over the last decade to design, implement and optimise their Customer Care programs to deliver key business outcomes. She specialises in bringing best practices and methodologies into the Qualtrics platform to deliver program excellence at scale

Qualtrics

Dmitry Binkevich

Global Head of Financial Services

Dmitry Binkevich, a 20-year Financial Services professional, leads Qualtrics' global financial services business. He previously led strategy and planning for New York Life Insurance Company's US business, built its first digital planning platform.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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