

KFC listens: Our secret recipe for global XM transformation
KFC listens: Our secret recipe for global XM transformation
Learn how KFC tackled the unique challenge of building and launching a global listening program for over 20,000 restaurants. In this session, we will explore the unique challenge of a multi-location, franchise global business and demonstrate how we've used the link between customer and team member to ensure we're putting XM in the center of every business decision. We'll explore the impact of linking the customer and team member experience and our new model for continuous innovation.
Learn more about X4 and get access to all X4 2025 On Demand content here.
Featuring
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Sarah Baker // Director, Global Customer Experience, KFC Global
KFC listens: Our secret recipe for global XM transformation
KFC listens: Our secret recipe for global XM transformation
Learn how KFC tackled the unique challenge of building and launching a global listening program for over 20,000 restaurants. In this session, we will explore the unique challenge of a multi-location, franchise global business and demonstrate how we've used the link between customer and team member to ensure we're putting XM in the center of every business decision. We'll explore the impact of linking the customer and team member experience and our new model for continuous innovation.
Learn more about X4 and get access to all X4 2025 On Demand content here.