Webinar

Man vs. Machine: When to elevate market research with synthetic panel data

On-Demand   |  
1 hour

This year alone, 73% of researchers say they are tapping into synthetic data. But as markets shift and audience insights evolve, knowing when to use human vs synthetic data is critical to getting competitive results.

Beyond knowing when to use artificial data, you need to factor in use case, data quality, and speed to turn your research into a real competitive advantage.

The payoff? Lower costs, faster fielding timelines, and quicker action.

Related resources:


Watch this webinar to know

    • When to use 1st party, 3rd party, synthetic or hybrid panel data and strategic applications across specific and practical use cases
    • How leading brands, Google Labs & Booking.com are using insights to drive research that helps them better understand changing user behavior and safeguarding brand reputation
    • What happens when you reduce barriers to research execution including how to deploy cost-effective research that gets you quality insights in less time
    • How to put Qualtrics into action to help you build your own searchable research & insights library preparing you for the future

Featuring

Qualtrics

Ellen Houston

Head of Market Research COE

Ellen spent her career at the intersection of business, research, and analytics with experience at consulting, media, marketing strategy, and data science firms. She now leads a cross functional team for Qualtrics’ Market Research Center of Excellence, focused on combining the insights from market research and the power of AI to create innovative offerings for her customers. She holds a BS in Business Administration from the University of Illinois, Urbana-Champaign and an MBA from the Kellogg School of Business.

Qualtrics

Derrick McLean

Scientist, Edge Center of Excellence

Derrick McLean, PhD, is a Scientist within the Edge, Center of Excellence at Qualtrics, leading validation efforts for synthetic data generation. Specializing in advanced research methodologies, statistical programming, and data solutions, Derrick ensures the quality and reliability of synthetic datasets used to drive client insights. With expertise in market research analytics, they focus on developing innovative, data-driven strategies that strengthen decision-making and advance behavior research.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
Related Content

Explore more resources

Ebook

2026 Global Market Research Trends Report

Webinar

The 4 market research trends shaping 2025

Ebook

The rise of synthetic responses in market research