Colleges and universities are navigating an era of heightened enrollment volatility, shifting student expectations, and an increasing need to demonstrate clear institutional ROI. At the core of sustainable growth is a mission-critical mandate: optimizing the student journey.

However, many experience strategies remain fragmented, capturing isolated snapshots rather than a continuous, integrated lifecycle. To drive meaningful impact, leaders must move beyond scattered data collection toward a unified framework that identifies exactly where students are losing momentum and why.

Join Qualtrics and Indiana University Online to explore a holistic blueprint for measuring the student lifecycle with frameworks and strategies you can take back to your institution. You’ll learn how IU Online successfully mapped their student journey, prioritized their initial focus areas, and are continuously optimizing the student experience.