Webinar
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Listening 2.0: Modernizing your VOC program beyond surveys

On-Demand   |  
45 min

Consumers are increasingly staying silent about their experiences, and simply switch brands after negative interactions. 

With response rates continuing to decline, how can CX leaders future-proof their programs to listen deeper and wider? How can you capture actionable insights not only from where customers speak up (like social media and review sites), but also from key channels like digital and the contact center where silent frustrations often go unnoticed? 

This webinar will explore how to modernize your VOC program. We’ll explain the business impact of evolving your listening program beyond surveys, and the steps to take to make it a reality.

The CX secrets behind Nationwide’s growth  

Hear from Jenn Duska (Sr. Consultant, Voice of the Customer) at Nationwide - a Fortune 100 company and leading provider of comprehensive financial solutions serving over 12 million customers. Learn how they gained organizational buy-in for omnichannel listening, how to execute large-scale change management, and the lessons they’ve learned along the way in transforming silent signals into actionable insights. 


You'll learn

  • How leading brands are modernizing their VOC program to listen everywhere 

  • Step-by-Step guide on where to start modernizing the program

  • How to evolve VOC programs to demonstrate impact

  • The role AI can play to future proof your program and accelerate actionability

Featuring

Qualtrics

Lisa Khatri

Head of CX GTM Strategy, APJ

Lisa Khatri is a lead in Customer and Research Strategy for Qualtrics across APJ. Drawing on more than 15 years’ experience across Asia Pacific and the Americas, Lisa provides customers with expert advice and consulting services to guide, enable and support best-in-class Customer Experience Management programmes. At Qualtrics, she is responsible for helping our customers be wildly successful by helping to unlock and integrate the insights needed to grow in the experience economy, introduce new innovations and build a community within the region.

Nationwide

Jenn Duska

Sr. Consultant, Voice of the Customer

Jenn Duska is a strategic and transformative experience leader with over 15 years of success in translating customer insights into enterprise-wide impact. As Senior Consultant for Voice of the Customer & Insights at Nationwide, Jenn leads the Qualtrics omnichannel program, driving adoption of modern listening tools that go far beyond traditional surveys. With deep expertise in unstructured data analysis, journey mapping, and experience design, Jenn brings a hands-on, results-oriented approach to modernising VOC programs.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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