Listening 2.0: Modernizing your VOC program beyond surveys
Listening 2.0: Modernizing your VOC program beyond surveys
Consumers are increasingly staying silent about their experiences, and simply switch brands after negative interactions.
With response rates continuing to decline, how can CX leaders future-proof their programs to listen deeper and wider? How can you capture actionable insights not only from where customers speak up (like social media and review sites), but also from key channels like digital and the contact center where silent frustrations often go unnoticed?
This webinar will explore how to modernize your VOC program. We’ll explain the business impact of evolving your listening program beyond surveys, and the steps to take to make it a reality.
The CX secrets behind Nationwide’s growth
Hear from Jenn Duska (Sr. Consultant, Voice of the Customer) at Nationwide - a Fortune 100 company and leading provider of comprehensive financial solutions serving over 12 million customers. Learn how they gained organizational buy-in for omnichannel listening, how to execute large-scale change management, and the lessons they’ve learned along the way in transforming silent signals into actionable insights.
You'll learn
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How leading brands are modernizing their VOC program to listen everywhere
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Step-by-Step guide on where to start modernizing the program
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How to evolve VOC programs to demonstrate impact
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The role AI can play to future proof your program and accelerate actionability