Webinar - On-Demand
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NextGen CX Practice Lab

On-Demand   |  
6 Sessions

It’s time to flip the script on the status quo and build a customer experience program that customers value and executives want to fund.

Most CX programs struggle to prove their business value. Qualtrics’ CX Practice Lab provides 6 sessions of practical, expert guidance and resources on how to change that for good.

No theory—just proven strategies and real-world examples  from our industry-leading experts that you can apply immediately, wherever you are in your journey.

What’s included in the CX Practice Lab workshop

  • + 6 on-demand sessions you can watch at your own pace
  • + Customer experience professionals with an international perspective
  • + Access to resources and practical guides designed by CX experts

Access sessions designed to help you immediately apply CX strategies:

  • + SESSION 1 · 60 min: The New Era of CX and 2026 Consumer Trends
  • + SESSION 2 · 45 min: Journey Mapping Workshop
  • + SESSION 3 · 20 min: Build Your Own CX Roadmap
  • + SESSION 4 · 60 min: Applied AI to Boost Your Program
  • + SESSION 5 · 45 min: Practical Guide for CX Teams
  • + SESSION 6 · 90 min: How to Demonstrate Financial Value

What you’ll learn

    • How to navigate the latest consumer and technology trends
    • How to build your customer journey map and align your CX roadmap to it
    • Where CX success can be accelerated by AI application
    • A practical guide to turn insights into impact
    • How to have, and win, the conversation with your CFO

Meet our experts

Qualtrics XM Institute

Isabelle Zdatny

Head of Thought Leadership

Isabelle helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends.

Qualtrics

Leonie Brown

Principal Experience Architect

Léonie Brown is a Principal Experience Architect at Qualtrics, specialising in CX and modernising the contact centre. She's worked with hundreds of brands over the last decade to design, implement and optimise their Customer Care programs to deliver key business outcomes. She specialises in bringing best practices and methodologies into the Qualtrics platform to deliver program excellence at scale

Qualtrics

Gabe Ho

Product Marketing Lead, AI

Gabe is a CX product marketing lead at Qualtric, with an emphasis on Qualtrics AI and looking ahead to experience management in an agentic world. Prior to his time at Qualtrics, he led AI product marketing initiatives at Mircosoft, in addition to strategic solution efforts at DoorDash and SAP.

Qualtrics

Svenja Niemeyer

XM Strategist, CX

Svenja develops comprehensive CX programs with a focus on the entire customer journey. With her value advisory expertise, she optimizes CX initiatives for measurable business results. Previously, she led the global CX program at HUGO BOSS.

Qualtrics

Phillip Bland

Solution Strategist & International Government Advisor

Phillip leads public sector strategy for Qualtrics. He comes from a deep background of working with experience management professionals to deliver innovative solutions to citizens. Phillip has a demonstrated history of working in the government administration industry and is skilled in business enablement, program delivery, customer insights, research, and facilitation and coaching.

Qualtrics

Elizabeth ErkenBrack, PhD.

Head of Strategy

Elizabeth is an experience management (XM) strategic executive, in addition to being a linguistic & media anthropology PhD. At Qualtrics she’s focused on delivering business success through experience design and has designed or co-designed more than 1000 programs that listen and deliver exceptional experiences.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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