In-Person Event

How Leading Brands Are Combining Research, Experience Data and AI to Make Faster Decisions: A Qualtrics Roundtable at the Etihad

On and off the pitch, Manchester City are always innovating — including how they use Qualtrics to understand fan behaviour, listen to feedback, and act across every touchpoint. It's this partnership that's brought us to the Etihad.

We're bringing together a small group of Qualtrics customers for an exclusive day at the stadium: a behind-the-scenes tour, a session on mastering the insights revolution, an interactive roundtable discussion facilitated by Varun Jhangiani, Director of Experience Strategy at Qualtrics, and a look at the future of MR tech. Hear how other leading brands are combining research, experience data and AI to make faster decisions, and share your own story with the group.

calendar Thursday,
Jul 30th
clock
9:30 AM

BST
map

Etihad Stadium, Etihad Campus, Manchester, M11 3FF

Join this event to learn

    • Go behind the scenes with an exclusive Etihad Stadium tour
    • Using AI to move from project-based insights to always-on intelligence
    • Join a roundtable led by Qualtrics' Director of Experience Strategy
    • Get a first look at the future of MR tech
    • Network with fellow customers over lunch at the stadium

Featuring

Qualtrics

Varun Jhangiani

Head of Solution Strategy, Middle East

Varun Jhangiani is a seasoned customer experience leader with a background spanning marketing, insights, and digital transformation across the Middle East. Before joining Qualtrics, he led Customer Experience at Majid Al Futtaim Retail (Carrefour), driving large-scale CX transformation programs across omnichannel retail and loyalty. At Qualtrics, he now partners with organizations to design AI-enabled CX strategies that connect customer, employee, and brand experiences — driving measurable growth and loyalty.

Qualtrics Edge

Sinead O'Brien

Head of International Sales, Market Research

Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI’s evolving role.

Agenda

RSVP Today

calendar Thursday,
Jul 30th
clock
9:30 AM

BST
map

Etihad Stadium, Etihad Campus, Manchester, M11 3FF
REGISTER NOW
By registering for this event you agree to allow Qualtrics to share and process your personal data for purposes of follow-up with regard to the content of this event in accordance with our Privacy Statement. This offer is extended to you under the condition that your acceptance does not violate any applicable laws or policies within your organization. If you are unsure whether your acceptance may violate any such laws or policies, we strongly encourage you to seek advice from your ethics or compliance official. For organizations that are unable to accept all or a portion of this complimentary offer, and would like to pay for their own expenses, Qualtrics will provide, upon request, a reasonable market value and an invoice or other suitable payment process. This invitation is non-transferable. Please email events@qualtrics.com with any questions.
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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