Webinar
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The 4 market research trends shaping 2026

Thursday, Jan 15th   |  
10 AM
PST   |  
1 hour

The research landscape has fundamentally shifted. Our 2026 trends report reveals 4 critical ways leading teams are reimagining what research can accomplish—from multiplying capacity to securing strategic influence. These aren't incremental improvements. They're breakthrough transformations that separate leaders from the rest.

Join this webinar to discover how your research team can orchestrate AI and human intelligence to conduct different kinds of research, ask bigger questions, and move earlier in the innovation cycle. Our experts will share proven strategies from organizations already seeing measurable impact—bigger budgets, broader scope, and greater organizational reliance on research insights.

Join this webinar to learn

  • How AI agents are democratizing insights while elevating research expertise to strategic roles

  • Why integrated research platforms are replacing fragmented AI tool collections

  • The growing divide between teams embracing modern methods and those stuck in traditional approaches

  • How to close the perception gap separating research leadership from frontline teams

Featuring

Qualtrics Edge

Ali Henriques

Global Director of EDGE Services

Ali, a market research practitioner, leads research innovation on Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership, guiding innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.

Qualtrics

Emily Currie

Head of Research Experts for Qualtrics Edge

As the Head of Research Experts for Qualtrics Edge, Emily is a driving force behind the transformation of research services into an innovation incubator. Drawing on over a decade of experience in consumer insights, strategy and innovation with major brands like PepsiCo and Cars.com, she has a proven history of translating complex data into actionable growth strategies. Emily’s extensive background in both client and agency-side research allows her to balance established best practices with a bold vision for the future, leveraging technology to deeply understand and empathize with humans, empower teams and deliver strategic solutions.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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