Webinar
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A user researcher’s experience with Qualtrics’ synthetic user panel
A user researcher’s experience with Qualtrics’ synthetic user panel
Thursday, May 14th |
12 PM
EDT
| 1 Hour
Synthetic research is showing up everywhere. But does it hold up under real scrutiny?
Nikki Anderson, founder of the User Research Strategist and researcher with over 14K subscribers on her Substack, came in skeptical, and tested it with the same rigor she'd apply to any panel.
She left with a new workflow, five use cases, and the RISE model: a framework for interpreting synthetic results.
In this session, she shares the honest version: what worked, what didn't, and where human research still wins.
In this webinar, you'll learn
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- When synthetic makes your research stronger, and when it doesn’t
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- Five use cases: from concept screening to the water cooler ask
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- The RISE model: a framework for interpreting synthetic results
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How to build synthetic into your workflow without losing rigor
Register now
Webinar
_
A user researcher’s experience with Qualtrics’ synthetic user panel
A user researcher’s experience with Qualtrics’ synthetic user panel
Thursday, May 14th |
12 PM
EDT
| 1 Hour
Synthetic research is showing up everywhere. But does it hold up under real scrutiny?
Nikki Anderson, founder of the User Research Strategist and researcher with over 14K subscribers on her Substack, came in skeptical, and tested it with the same rigor she'd apply to any panel.
She left with a new workflow, five use cases, and the RISE model: a framework for interpreting synthetic results.
In this session, she shares the honest version: what worked, what didn't, and where human research still wins.
Featuring
Qualtrics
Emily Currie
Head of Research Experts for Qualtrics Edge
As the Head of Research Experts for Qualtrics Edge, Emily is a driving force behind the transformation of research services into an innovation incubator. Drawing on over a decade of experience in consumer insights, strategy and innovation with major brands like PepsiCo and Cars.com, she has a proven history of translating complex data into actionable growth strategies. Emily’s extensive background in both client and agency-side research allows her to balance established best practices with a bold vision for the future, leveraging technology to deeply understand and empathize with humans, empower teams and deliver strategic solutions.
Research
Nikki Anderson
Founder of User Research Strategist and Drop
Nikki Anderson is a UXR strategist, trainer, and founder of The User Research Strategist. She's trained 2,000+ researchers at companies like Google and Amazon, and writes a weekly Substack on AI and research impact with 15,000+ subscribers.
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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