Virtual hot chocolate with Qualtrics: market insights – unleashing AI for smarter research
Virtual hot chocolate with Qualtrics: market insights – unleashing AI for smarter research
This interactive virtual event brings together researchers and insights professionals to explore how AI is transforming the way organizations generate, analyze, and act on insights. As reliance on data and research continues to grow—nearly 60% of researchers say their organization depends more on insights today than a year ago—AI is unlocking new levels of speed, scale, and efficiency in the research process.
The session will highlight how AI-powered tools and synthetic audiences are helping teams overcome traditional research constraints, enabling faster decision-making and deeper understanding of market dynamics. Viewers will gain a practical view of how to use human panel paired with synthetic panel.
AI to strengthen their research strategies and deliver higher-impact insights across their organizations in less time—all in a relaxed, happy-hour format that encourages open discussion and peer connection.
We will cover
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- The evolving role of AI in market and customer research
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- Why purpose-built synthetic responses outperform generic LLMs and what that means for research quality
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- Real-world examples of AI transforming insights workflows
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- Opportunities to connect informally with peers and Qualtrics experts