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06/20/2018 10:00 am
06/20/2018 10:30 am
America/Los_Angeles
Person Centric Research: Combining Web Analytics with Customer Research
Alex Genov, head of research for Zappos discusses how to combine web analytics with customer research to create a "wow" experience. Part of delivering this type of experience is diving deep into customer expectations: what they need and what they want from a product or service.