- Why You Should Segment Your Market
Market segmentation helps you better understand portions of your market. Companies with great segmentation strategies have key advantages including better products, higher sales, and more efficient marketing efforts.
- How to Design your First Segmentation Study
Learn about the different types of segmentation, how to design your survey, how to analyze your results, and gauge the effectiveness of your results.
- How to Tell if your Segments will be Effective
There are several ways to segment your market which makes it hard to know if you got it right. Learn how to put your segments to the test to ensure effectiveness.