Webinar
Experience Accelerator Series: Measuring brand promise
Experience Accelerator Series: Measuring brand promise
On-Demand
|
1 Hour
Part one of our series showed you where your program stands and what benchmarks to pay attention to. Now we're building on that foundation with a harder question: Are you keeping the specific promise that makes customers choose you at the moments it matters most? That's something only your organization can measure. This session shows you how.
Andrew Thompson and Katie Johnson walk through a practical framework for identifying where your brand promise is most at risk, listening at the right moments, and connecting what you find to the financial outcomes your leadership already tracks.
Join this webinar to walk away with
-
- How to go from knowing where you stand to proving what your program is worth
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- How to find the moments where your brand promise is most at risk
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- A practical approach to listening in the moment, not after the fact
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How to connect promise-based measurement to retention and revenue
Register now
Webinar
Experience Accelerator Series: Measuring brand promise
Experience Accelerator Series: Measuring brand promise
On-Demand
|
1 Hour
Part one of our series showed you where your program stands and what benchmarks to pay attention to. Now we're building on that foundation with a harder question: Are you keeping the specific promise that makes customers choose you at the moments it matters most? That's something only your organization can measure. This session shows you how.
Andrew Thompson and Katie Johnson walk through a practical framework for identifying where your brand promise is most at risk, listening at the right moments, and connecting what you find to the financial outcomes your leadership already tracks.
Featuring
Qualtrics
Andrew Thompson
XM Strategist, Qualtrics
Andrew is an XM Strategist at Qualtrics. Prior to joining Qualtrics, Andrew has over a decade of experience in financial services focused on designing and measuring experiences that resonate with customers. Andrew holds a degree in Finance from the University of Oklahoma. He resides in Denver, CO and spends his free time with his wife & daughter or usually somewhere on a basketball court.
Qualtrics
Katie Johnson, PhD
XM Strategist
Katie is an XM Strategist at Qualtrics, Katie brings over a decade of experience partnering with higher education institutions on research, strategy, and program design. Leveraging her research background, she helps leaders shape student and educator experiences that drive measurable impact.
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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