Turn your products into obsessions with Qualtrics

Put customer insights at the heart of your product development and ensure your next product launch is a success. With pre-built product feedback surveys and powerful analytics, you’ll know what to focus on to maximise success.

Pre-built surveys, projects and templates help you get insights faster
Automatic data analysis shows you the steps to take to drive success
Understand every part of the product experience from features and functionality to pricing sensitivity
Collaborate effortlessly and share insights at the click of a button

Make your next product launch a success
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"With Qualtrics we are able to drive business decisions based on the needs and desires of our actual customer base."

"At the end of the day, the insights gained from Qualtrics data are moving the needle and changing the way we do business globally."

"Qualtrics is the difference between success and failure. It’s just that simple."

Data-driven product management made simple

From product concept tests to pricing research, you’ll have all the insights you need to know what to focus on, the customer segments to target and the prices they’re willing to pay. And the best part? It’s all done for you thanks to analytics powered by AI and machine learning.

Product concept tests
Buyer segmentation

Pricing studies
Feature prioritisation

Why choose Qualtrics?

A/B TESTING & EXPERIMENTS

Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.

AI Powered Machine Learning

With our new predictive intelligence engine you can analyze open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.

COMPETITIVE BENCHMARKING

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.