Hear the Voice of the Customer


Qualtrics Customer Experience is the world’s most agile platform for customer experience improvement, making it easy to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback into every decision.


  • Collect customer feedback from all touchpoints
  • Uncover insights with powerful text analysis and predictive intelligence
  • Automatically identify key drivers of customer experience
  • Follow up with customers with close-the-loop feedback

"Qualtrics helps us achieve true customer centricity every day"
"At the end of the day, the insights gained from Qualtrics data are moving the needle and changing the way we do business globally."
"Qualtrics is the difference between success and failure. It’s just that simple."

Go from data to intelligence

Turn data into actions with the world’s most agile customer experience platform.
Powered by iQ - our predictive intelligence engine - Qualtrics Customer Experience automatically surfaces deep insights and predicts the key drivers of your customer experience to:

  • Optimise customer acquisition
  • Improve customer retention and loyalty
  • Increase share of wallet
  • Build brand awareness and equity

    Measure & Baseline

    Measure the experience you deliver across all touchpoints with omni-channel feedback.

    Predict & Prioritise

    Know what's coming next, so you can focus on the experiences that matter most.

    Act & Optimise

    Have your finger on the pulse of experience so you can do more of what's working and less of what's not.

Why choose Qualtrics?

Net Promoter Score

Measure your NPS score or find the NPS benchmark in your industry with our Bain certified Net Promoter Score question type.

Customer Journey Mapping

Map your customers journey to discover blind spots, analyse pain points and make data based decisions.

Voice of the Customer

Build your own Voice of the Customer program to gather customer feedback across multiple channels, and react instantly using our close the loop ticketing system.

Request Demo