Qualtrics Customer Experience Management
Great customer experience is not only a tagline. It delivers better business results. In fact, according to a study by Forrester, public companies classified as “CX Leaders” outperformed “CX Laggards” by nearly 4x over an 8 year period. A separate study by Bain & Co found that industry NPS leaders experienced revenue growth nearly 2x that of their peers over a comparable period of time.
This 38 page guide provides a description of customer experience management and the financial outcomes mature programs deliver, centered on five core competencies (see below).
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