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Turn your brand into an icon

Iconic brands aren’t born; they’re made. By taking a dynamic approach to brand experience management, you can grow market share, improve profits and efficiencies and build lasting relationships with your customers

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Trusted by over 13,000 of the world’s leading brands
and 99 of the top 100 business schools


A holistic picture of your brand on one platform


Keep your finger on the pulse of your brand’s health

Track brand awareness and key attributes that drive consumers to your brand and help predict preference
and loyalty

Effectively gauge brand equity to inform and refine brand positioning, messaging, and marketing effectiveness

All your brand’s vital signs. All in one place.

Track every data point that matters from market trends to competitor analysis, brand awareness, and more. We make it easy to see all your data over time so you know exactly where to focus your attention to grow your brand.

Instant
Launch expert-designed brand studies in minutes.

Embedded
Connect real-time brand insights to your data, your people, and your processes.

Adaptable
Quickly and easily customize your brand studies and see your results in real-time.

Your brand research. Managed by
our experts.

Don’t have an in-house team of researchers? Our Research Services team is on hand to help. Our experts will take care of everything from designing your study to finding the respondents, fielding it and reporting back. So all you need to do is sit back and wait for the insights to roll in.

Understand your market, brand performance, and competitors like never before


  • Detect emerging trends and changing sentiment that could impact your brand as it happens.
  • Track brand associations relative to competitors to identify the impact of communications, marketing efforts, or product releases on consumer perceptions
  • Capture real-time insights from every touchpoint – from communications to customer experiences – so you can understand which matter most to your brand and take action.

The world’s most loved brands turn to Qualtrics to build unforgettable experiences


Get started with Qualtrics today