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Stay ahead of what's next with brand experience management

Keep a pulse on brand sentiment and loyalty, respond to emerging threats and opportunities, and maximize your marketing efforts with long-term KPI tracking, predictive insights, and real-time, AI-driven recommendations.

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The world’s best brands use Qualtrics to design breakthrough experiences

A holistic picture of your brand on one platform

  • Keep your finger on the pulse of your brand’s health
  • Track brand awareness and key attributes that drive consumers to your brand and help predict preference and loyalty
  • Effectively gauge brand equity to inform and refine brand positioning, messaging, and marketing effectiveness
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All your brand’s vital signs. All in one place.

Track every data point that matters from market trends to competitor analysis, brand awareness, and more. We make it easy to see all your data over time so you know exactly where to focus your attention to grow your brand.

Launch expert-designed brand studies in minutes.

Connect real-time brand insights to your data, your people, and your processes.


Quickly and easily customize your brand studies and see your results
in real-time.

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See how it works

Your brand research. Managed by our experts.

Don’t have an in-house team of researchers? Our Research Services team is on hand to help. Our experts will take care of everything from designing your study to finding the respondents, fielding it and reporting back. So all you need to do is sit back and wait for the insights to roll in.

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Understand your market, brand performance,
and competitors like never before

  • Detect emerging trends and changing sentiment that could impact your brand as it happens.
  • Track brand associations relative to competitors to identify the impact of communications, marketing efforts, or product releases on consumer perceptions.
  • Capture real-time insights from every touchpoint – from communications to customer experiences – so you can understand which matter most to your brand and take action.
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Loved by analysts. Adored by customers.

Qualtrics has been named a leader by Gartner. And our customers are pretty happy too...

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