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The Leading Customer Experience Platform

Design breakthrough customer experiences and constantly improve them with Qualtrics CustomerXM. Hear every customer with feedback from every channel, automatically uncover insights with a powerful analytics suite, and take action with automatic workflows and integrations into your existing tech stack that put customers at the heart of every decision across the organization.

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The world’s best brands trust Qualtrics to deliver breakthrough
customer experiences


Loved by analysts. Adored by customers.

CustomerXM has been named by Gartner as a leader in voice of the customer. And our customers are pretty happy too…

Top rated for functionality, value, and
overall satisfaction


See how it works

Three inseparable services. One powerful CX platform.


Listen + remember

Get real-time customer feedback on every channel and keep a record of every customer interaction.

Analyze + understand

Automatically apply powerful text, stats, voice, and predictive analysis and send recommended actions to teams across the organization.

Build a culture of action

Go beyond simply measuring the customer experience and take action to improve it with automated alerts, workflows, and actions in the tools your teams use every day.

Powering breakthrough customer experiences for the world’s most iconic brands


The operating system for breakthrough customer experiences


  • No-code, drag-and-drop survey builder
  • Omni-channel distribution inc. mobile, web, email, social + more
  • Pre-built projects and programs by industry and use case
  • Intuitive, real-time dashboards customizable by role
  • Automatic alerts via web, mobile and 3rd party tools
  • Powerful text, stats, voice, and predictive analytics
  • Recommended actions based on deep insights
  • Closed-loop ticketing tools built in
  • Integrations into your existing tools and processes
  • Automated actions and workflows
  • Enterprise-grade security as standard
  • Access to Qualtrics consulting services and 120+ partners

Book a personalized demo