Qualtrics Customer Satisfaction

Customer satisfaction surveys are a powerful way to optimize customer experience to drive loyalty and growth.

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Over 10,500 brands and 99 of the top 100 business schools use Qualtrics

Customer satisfaction is a powerful predictor of customer retention, loyalty and product repurchase. Customer satisfaction surveys help you discover what your customers like, dislike or what they’d like to see improved.

Qualtrics Customer Experience Drives Satisfaction

Qualtrics Customer Experience (CX) is the world’s most agile platform for customer satisfaction improvement, making it easy for companies to monitor, respond and improve every touchpoint along the customer journey.

  • Measure customer satisfaction via SMS, email, website, MR, in-app, and other channels via integrations with all the best communication systems
  • Create a unified, omnichannel view of the customer journey

With the widest selection of customer satisfaction feedback channels and integrations, Qualtrics Customer Experience helps organizations create conversations with customers, measure their experiences across all touchpoints, prioritize and predict key experience drivers, and drive improvements.

Measure & Baseline

Measure customer experience at every touchpoint along the customer journey and establish baselines to measure future performance.

Predict & Prioritize

Predict and prioritize customer needs and trends, identify key engagement and experience drivers, and drive results with role-based dashboards and action plans.

Track & Optimize

Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.

Advanced Capability Meets Incredible Simplicity

When you depend on external partners to manage your customer experience, not only does every change cost you time and money, but it also distances you from your customer. Qualtrics puts you back in the driver’s seat and provides the most powerful research platform to make improvements to your program in real time and at no additional cost.


Create, test, and modify surveys instantly. No training or coding required.


Leverage 100+ question types, embedded data, advanced logic, quotas, email triggers, mobile compatibility, randomization, and every advanced feature you need.


Intuitive, drag and drop simplicity increases program adoption and buy-in.

Get started with Qualtrics today