eBook
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2026 Consumer Experience
Trends Report

Our survey of 20,000 consumers across fourteen countries and eighteen industries shows CX metrics are improving—but these gains are fragile amid global economic uncertainty. Our research provides a 2026 roadmap to rebuild trust through reliability and transparency.

In this report, you'll learn

    • Only 3 out of 10 customers are giving direct feedback
    • Good customer service drives higher satisfaction (92%) than good value for the money
    • 86% of customers are willing to share more personal data if organizations are more transparent and clear about its usage
The world’s top brands trust Qualtrics to deliver breakthrough experiences