eBook
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2026 Global Market Research Trends Report

Our survey of over 3,000 researchers across 15 countries shows that organisations moving deeper into specialised platforms and conversational analytics are gaining strategic influence and larger budgets. Research teams that plateau are watching both shrink.

In this report, you’ll learn

  • How specialised platforms and conversational analytics separate winners

  • How research agents turn stakeholders into researchers and redirect expert time towards strategy

  • Why the divide between modern and traditional researchers is widening
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