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Product satisfaction and usage, naming and concept testing, pricing research, feature and product prioritization, user experience, and more.


Positioning, concept testing, brand equity research, perception and awareness, shopper research, brand health, advertising and message testing, and brand tracking.


NPS, customer satisfaction and loyalty, digital feedback, voice-of-the-customer (VoC) programs, event feedback, customer service studies, and more.

Easiest to use survey platform

With Qualtrics Research Core, it’s a breeze to capture, analyze, and act on insights. Our collaboration features make it easy for you to build and share a survey with your peers. You are in control.

Best-in-class analysis and reporting

Drive better decisions with real-time insights. Choose from over 30 different graph types, share real-time web reports, or export to Word, PowerPoint, or PDF to create a professional presentation in minutes.

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