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Grow market share with smarter, faster research

Discover market trends, track changing behaviors, and identify unmet needs on a single platform with Qualtrics market research software. Uncover critical insights at scale through powerful AI and automation.

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The world’s best brands trust Qualtrics to deliver breakthrough experiences


Get more ROI out of your research

Uplevel every part of your research practice with best-in-class analytics powered by AI. From deep foundational market studies to quick-turn concept and message testing, join the 18,500+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most trusted research platform.


Add context to your insights

Complement your quantitative research by adding empathy back into your insights. With Qualtrics, get to know the people who make your business tick – from what they really care about, to what you could do better – and transform the experiences you deliver.

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Reach the right people every time

Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform. With Qualtrics, it’s easy to get feedback from every customer segment and generate insights for everything – from product testing to customer experience.

Loved by analysts. Adored by customers.

Qualtrics has been named a leader by Gartner. And our customers are pretty happy too…

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