The Ultimate Market Research Tool
Sophisticated research made simple
11,000+ brands and 99 of the top 100 business schools use Qualtrics
Qualtrics is the most trusted enterprise market research platform in the world. See for yourself why over 3,000 employees, 11,000 clients, and millions of users love Qualtrics.
PRODUCT EXPERIENCE RESEARCH
Product satisfaction and usage, naming and concept testing, pricing research, feature and product prioritization, user experience, and more.
BRAND EXPERIENCE RESEARCH
Positioning, concept testing, brand equity research, perception and awareness, shopper research, brand health, advertising and message testing, and brand tracking.
CUSTOMER EXPERIENCE RESEARCH
NPS, customer satisfaction and loyalty, digital feedback, voice-of-the-customer (VoC) programs, event feedback, customer service studies, and more.
Easiest to use survey platform
With Qualtrics CoreXM, it’s a breeze to capture market research, analyze, and act on insights. Our collaboration features make it easy for you to build and share a survey with your peers. You are in control.
Best-in-class analysis and reporting for market research
Drive better decisions with real-time insights. Choose from over 30 different graph types, share real-time web reports, or export to Word, PowerPoint, or PDF to create a professional presentation in minutes.