The Ultimate Market Research Tool

Drive better decisions with Qualtrics’ market research platform. Powered by AI and automation, it makes everything from designing a study to uncovering breakthrough insights easier than ever.

Get your personalized demo today

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

The world’s best brands trust Qualtrics to deliver breakthrough experiences


Best-in-class analysis and reporting for market and brand research


See how it works

Impactful insights, in the blink of an eye


Open text, structured

Automatically analyze tens of thousands of open text comments with Text iQ. AI and natural language processing take open text and automatically categorize it by topic and sentiment so you can draw insights from the richest feedback of all — human language.

Prioritize what matters most

Instantly see the key drivers of anything from purchase intent to customer satisfaction with Driver iQ. Our automatic key driver analysis learns across your entire dataset to surface the key drivers you can focus on to have the biggest impact on the business.

Uncover trends and patterns

No matter how big your dataset, or how many teams are involved, Stats iQ connects the dots for you. Run powerful correlations, regressions, crosstabs, pivot tables, cluster analysis and more — at the click of a button

All your company’s research. One platform.


MARKET SEGMENTATION

PRODUCT DEVELOPMENT & PRICING

COMPETITIVE BENCHMARKING

ACADEMIC RESEARCH

PURCHASE BEHAVIOR

MARKET TRENDS

CONJOINT ANALYSIS

A/B TESTING & EXPERIMENTS

PANEL MANAGEMENT

AD TESTING

WEBSITE & MOBILE EXPERIENCE OPTIMIZATION

RESPONDENTS ON DEMAND

The market research platform trusted by the world’s most iconic brands


Book a personalized demo