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Grow market share with smarter, faster research

Discover market trends, track changing behaviors, and identify unmet needs on a single platform with Qualtrics market research software. Uncover critical insights at scale through powerful AI and automation.

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Get more ROI out of your research

Uplevel every part of your research practice with best-in-class analytics powered by AI. From deep foundational market studies to quick-turn concept and message testing, join the 18,500+ brands and 99 of the top 100 business schools that make Qualtrics the world's most trusted research platform.

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Add context to your insights

Complement your quantitative research by adding empathy back into your insights. With Qualtrics, get to know the people who make your business tick – from what they really care about, to what you could do better – and transform the experiences you deliver.

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Reach the right people every time

Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform. With Qualtrics, it’s easy to get feedback from every customer segment and generate insights for everything – from product testing to customer experience.

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Qualtrics has been named a leader by Gartner. And our customers are pretty happy too...

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