Qualtrics Net Promoter Score® software

Net Promoter Score® (NPS®) is one of the most common customer experience metrics used by companies around the world. With Qualtrics’ NPS software, you get a simple, flexible and powerful platform to engage your customers.


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The world’s best brands turn to Qualtrics to deliver breakthrough customer experiences


Loved by analysts. Adored by customers.

CustomerXM has been named by Gartner as a leader in voice of the customer. And our customers are pretty happy too…

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Measure, analyze, and improve NPS® across your organization

Measure NPS® at every touchpoint


Move beyond legacy customer feedback collection and start conversations with customers wherever they are through apps, websites, email, SMS, chatbots and many more.

Predict what customers will do next


Identify at-risk customers using churn data and experience data to step in and improve the experience with prediction modelling powered by Qualtrics iQ.

Embed CX throughout your organization


Activate your organization by embedding CX into your employees’ daily routines and the tools and processes they already use so that everyone can effectively interact with and take action on customer insights.

See how our NPS solution works

With Qualtrics Net Promoter Score® software you can:


  • Segment customers by loyalty
  • Identify unsatisfied and at-risk customers
  • Optimise around a single customer metric
  • Benchmark against industry and competitor scores
  • Uncover customer loyalty drivers
  • Monitor improvements in products, services and across the entire customer journey
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One NPS® survey, all channels

Improve your response rates by engaging customers on the devices and platforms they want to use. With NPS® on Qualtrics CustomerXM™ you can collect customer feedback through:


  • Email
  • Chatbots and messaging apps
  • Text or SMS
  • Mobile
  • Native apps
  • Offline surveys
  • And more
survey distribution

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