Skip to main content

Leading Voice of the Customer Software

The Qualtrics platform is a multi-source insight platform that focuses on putting your customers at the heart of your most critical decisions with real-time insights into how your customers feel at every stage in the journey. From first-time buyers to repeat customers, you’ll understand what matters most to them so you can take action to maximize your profits and drive customer loyalty and satisfaction.

The world’s best brands turn to Qualtrics to deliver breakthrough customer experiences


Find the ‘why’ behind the ‘what’ with VoC analytics

Understand the emotions and sentiments that drive your customers’ actions with operational and experience data on a single platform. Through our predictive intelligence engine, you have powerful analytical tools to help you find hidden insights from open text feedback.

alt=
alt=

Powerful role-based dashboards and reporting

Creating great customer experiences is the responsibility of every member of the organization, from executives to front-line workers. With Qualtrics, you can create flexible dashboards and pre-configured reports based on the specific role in the organization. Now, the right information is in everyone’s hands to act quickly, close the loop, and improve customer experience.

Collect feedback at every touchpoint

The best voice of customer programs create an ongoing conversation and gather information in a timely, efficient way. Qualtrics moves your VoC program beyond just surveys with multi-channel feedback including websites, apps, SMS, voice assistants, chatbots and more.

alt=

See how it works

Loved by analysts. Adored by customers.

Qualtrics has been named a leader by Gartner. And our customers are pretty happy too…

Danny Cox

Danny Cox

Director, Customer Support & Insights

We are committed to turning customer feedback into real insights for the company and real benefits for the customer—we couldn’t do that without an innovative, end-to-end solution like Qualtrics.

Get started with Qualtrics today