Capture the voice of the customer (VoC)

The Qualtrics platform is a multi-source insight platform that focuses on putting your customers at the heart of your most critical decisions with real-time insights into how your customers feel at every stage in the journey. From first-time buyers to repeat customers, you’ll understand what matters most to them so you can take action to maximize your profits and drive customer loyalty and satisfaction.

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The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences

Loved by analysts. Adored by customers.

Qualtrics has been named a leader by Gartner. And our customers are pretty happy too...

Build a great VoC program to
power your customer experience

Collect feedback at every touchpoint

Listen to your customers, wherever they are. Qualtrics moves your VoC program beyond just surveys with multi-channel feedback including websites, apps, SMS, voice assistants, chatbots and more.

Find the ‘why’ behind the ‘what’

Understand the emotions and sentiments that drive your customers’ actions with operational and experience data on a single platform. Through iQ, our predictive intelligence engine, you have powerful analytical tools to help you find hidden insights from open text feedback.

Become customer-centric at every level

Activate everyone in the organization to improve the customer experience at every touchpoint. With real-time customer insights and tools to close the loop with customers, you’ll empower everyone to take action to improve the customer experience.

See how it works

Powerful customer insights. Transformational results.

Predict customer behavior and outcomes

Predict and prevent customers from leaving by understanding key drivers and patterns in their behavior, giving you the chance to meet and exceed their needs.

Empower every member of your organization

Create flexible dashboards and pre-configured reports based on the specific role in the organization. Now, the information is in everyone’s hands to act quickly, close the loop, and improve customer experience.

Meet your customers where they are

Listen to customers at every stage of their journey through email, chatbot, SMS, and more so you can clearly understand how to improve their experience.

Keep the conversation going, across all channels

The best voice of customer programs create an ongoing conversation and gather information in a timely, efficient way. To do that, you need to meet customers where they are across all the touchpoints that occur – from sales to support and beyond.

With VoC from Qualtrics you can collect customer feedback through:

Email
Chatbots and messaging apps
Text or SMS
Native apps
Social media
Websites
Video