Qualtrics for Customer Experience

Capture the Voice of the Customer

Voice of the Customer (VoC) is a term that describes your customer’s feedback about their experiences with and expectations for your products or services. Qualtrics Voice of the Customer is a multi-source insight platform that focuses on customer needs, expectations and product improvement.

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WHY CONDUCT VOICE OF THE CUSTOMER RESEARCH?

No one becomes an industry leader without listening to the customer. Customer-perceived quality is the leading driver of business success.

Effective voice of the customer programs allow you to connect and engage with customers at key points in the customer journey.


  • Customize your products, services, add-ons and features to meet the needs and wants of your customers
  • Maximize your company’s profit
  • Identify and prioritize voiced needs and wants
  • Prioritize issues and developments
  • Solicit and evaluate new concepts, ideas, and solutions

Building an effective Voice of the Customer program

The voice of the customer is best heard as an ongoing conversation. The key to creating an effective VoC program is to gather and use information in a timely way that helps you to improve.

1
Measure & Baseline

Measure and baseline stakeholder experiences you deliver across all touchpoints.

2
Prioritize & Predict

Predict and prioritize stakeholder needs and trends. Identify key experience drivers and make smarter decisions.

3
Act & Optimize

Track progress and drive continuous experience improvement.

Improving the Customer Experience for more than 8,500 brands

The intuitive platform with integrated analytics has helped our company reduce customer insights reporting time by 50%, enabling faster reactions to feedback and resulting in a 15% increase in acquisitions and millions in incremental revenues.
 

We strive to be the Voice of the Customer, not of the corporation. If customers are asked to share their opinions and time, we have to turn their feedback into real insights for the company and real benefits for the customer—we couldn’t do that without an innovative partner like Qualtrics
 

Are you ready to disrupt your Industry?
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