Ipsos Forces of CX
Better understand emotional responses to your experiences and how these drive customer loyalty with a proven, end-to-end survey and analytics offering.
The Ipsos Forces of Customer Experience
Better understand emotional responses to your experiences and how these drive customer loyalty with a proven, end-to-end survey and analytics offering
The Forces of CX is a human-centric framework designed by Ipsos to help organizations drive stronger relationships through a better understanding of customers’ functional and relational needs.
Built on global research conducted across nine sectors, the Forces framework allows you to get inside the hearts and minds of customers using:
- Surveys designed by human behavior specialists to understand these emotional and rational responses
- Bespoke designed dashboards to understand your performance, both across the performance and against a benchmark of what good looks like.
- Custom designed text analytics to better understand how customers are talking about their experiences and the Forces in verbatim responses
A range of customized, offline solutions that utilize Ipsos’ deep analytical capabilities to provide even more insight on the Forces.
Design experiences that truly connect with customers, organizations need to leverage frameworks that provide strategic guidance to focus on what truly matters.
Ipsos CX Forces app includes a guided program for a survey and dashboard reporting. Additional offline services from Ipsos are available upon request.
Understanding emotions to build loyalty
In order to design experiences that truly connect with customers, organizations need to leverage frameworks that provide strategic guidance to focus on what truly matters.
Built on global R&D spanning nine sectors ‘The Forces of CX’ has been developed to help organizations drive stronger relationships through a better understanding of customers “human” responses to experience – both emotional and rational.
Expert-built Survey & Bespoke Dashboard
Forces survey using CX survey questions designed by experts and proven to get the insights you need to understand the total human response.
Turn data into insights with dashboards ready-built to help you to get insight the hearts and minds of customers and start making CX improvements today.
We also offer a range of customized, offline solutions for additional analytics, insight and activation.
What do you get?
- Step by step guide for self-service setup
- CX Forces Survey template
- CX Forces Dashboard template
- Understand emotional responses
- Increase loyalty
- Leverage the power of positive memories
- Build stronger relationships with your customers
- Create differentiated experiences through an understanding of your customers' emotional needs
- Gain a competitive advantage by creating stronger relationships with your customers
- Customer Experience
- Survey Template
Access to a Qualtrics CX license required.
Ipsos will provide a step by step guide for self-service setup.
- Customer Experience
- Survey Template