Merkle + Qualtrics

About Merkle

Merkle, a global leader in managed analytics, helps businesses transform data into insights. They combine a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make informed decisions that improve their business. Merkle supports retailers, brands, and market research firms with analytics and insights. Its unique managed services offering, along with solutions for research operations, technology transitioning, data warehousing, and reporting, enables clients to better serve their customers. 

Why Merkle?

The rise of the digital consumer has created significant disruption in the traditional business models of retailers and manufacturers. The seamless integration of Merkle’s data and analytics solutions with Qualtrics’ cutting edge Experience Management (XM) software, provides customers an end to end solution to design, execute, generate and operationalize the consumption of actionable insights within their organization to drive positive business impact.