The Research Associates + Qualtrics
"We have worked with TRA for 10+ years at a marketing research and communications strategy vendor because their work has been consistently exceptional."
About The Research Associates
The Research Associates (TRA) is award-winning management and strategy consulting firm with extensive experience developing strategic tools and analyses. We have extensive experience creating, implementing, managing, and monitoring business initiatives tailored for each client organization’s needs. TRA allows our clients to develop and manage customer-centric, personalized, and adaptive strategies.
Why The Research Associates?
Data Measurement and Analytics: Provides continuous feedback during and after an engagement/program. Clearly defined metrics, such as return on investment, lifetime value, usability, and predictive indices, makes TRA accountable to every client.
Strategic Assessment: Defines what technologies, best practices, and/or product lines our clients should invest in based on needs and capabilities assessments. TRA applies its research and analytics capabilities to perform comprehensive industry/market analyses and then quantifies the results to identify the most desirable product lines, technology applications markets, and user segments our clients should invest in.
Strategic Planning, Policy, and Program Management: Supports clients in planning, developing, and managing various programs and policies necessary for successful program integration and implementation.
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