RESEARCH
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The State of B2B CX Management, 2023

To understand the current state of customer experience (CX) management at business-to-business firms, Qualtrics XM Institute surveyed 155 CX practitioners at B2B and B2B2C companies with 1,000 or more employees about their organizations’ CX efforts.

In this report, you'll learn
    • B2B companies prioritize CX
    • Most organizations are in the first two stages of maturity
    • B2B companies are listening to their customers
    • Competing priorities is the top obstacle to B2B CX success
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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