RESEARCH
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Bad experiences across 20 industries

Consumers around the world told us whether they’ve recently had poor experiences with organizations across 20 different industries, what caused the bad experience(s), and how they changed their spending afterward.

In this report, you'll learn

  • More than 1 in 10 customer experiences are negative.

  •  Consumers cut spending after bad experiences

  • Poor experiences put sales at risk

  • Service delivery issues and communication problems are the most common causes of bad experiences

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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