RESEARCH
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Consumer sentiment towards AI evolves, 2025

As part of our most recent global consumer study, we asked nearly 24,000 consumers from 23 countries about their attitude toward companies using artificial intelligence, including their comfort levels, concerns, and current usage.

In this report, you'll learn
    • Comfort using AI has declined
    • While few consumers trust organizations to use AI in the abstract, specific use cases invite more positive sentiment
    • Concerns over human connection have increased

  • AI usage coincides with greater comfort and fewer concerns…with an exception
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