RESEARCH
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Consumer sentiment toward AI
evolves, 2026

As part of Qualtrics XM Institute’s 2025 Global Consumer Study, we asked over 20,000 consumers from 14 countries about their perceptions of artificial intelligence (AI), their concerns with AI, and their recent usage of AI to complete different tasks. 

In this report, you'll learn

  • How consumers think AI might impact society 

  • How much consumers trust organizations to use AI responsibly

  • What concerns consumers have about AI 

  • How comfortable consumers are with using AI for various tasks and what benefits they receive from using AI
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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