RESEARCH
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Contact Center Trends, 2025

As part of Qualtrics XM Institute’s 2024 Global Consumer Study, more than 23,000 consumers around the world evaluated their satisfaction with elements of their most recent contact center experience and shared how likely they were to exhibit key loyalty behaviors (likelihood to purchase more, trust, and recommend) after their experience.


In this report, you'll learn
    • Consumers are least satisfied with the time to wait
    • Overall satisfaction with contact centers has not changed from 2022
    • Under 2 in 3 issues are resolved in the first call
  • It’s not always easy to connect to a real person

  • Satisfaction with the contact center experience impacts customer loyalty

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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