RESEARCH
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CX leaders consistently outperform markets and CX laggards

In a four-year longitudinal study, Qualtrics XM Institute found that companies ranked as CX leaders in 2021 outperformed industry peers in stock performance while companies ranked as CX laggards severely underperformed their industry peers. Use these insights to make the case that organizations that invest in customer experience as an organizational discipline receive measurable benefits to their aggregate business outcomes. 


In this research, you’ll find
    • A downloadable graphic to use in presentations
    • Defensible research to make your business case for CX investments
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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