RESEARCH
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Economics of NPS, 2023

Many organizations across the United States use Net Promoter Score® (NPS®) as a key metric to understand customer loyalty and the quality of their customer experience. In this data snapshot, we examine the relationship between NPS and customer experience and share key insights on how loyalty differs according to NPS across 22 industries.

In this report, you'll learn
    •  NPS and CX are highly correlated
    • Retail received the highest industry NPS
    • Consumer payments have the largest repurchase differential
    • TV/Internet service providers have the largest trust differential
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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