RESEARCH
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The AI opportunity for Experience Management
The AI opportunity for Experience Management
To understand how organizations plan to use artificial intelligence (AI) to improve customer and employee experiences, we surveyed executives about their Experience Management (XM) needs, their expectations for AI’s impact on their industry and business outcomes, and their current and planned AI initiatives.
In this report, you'll learn
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- XM is becoming an increasingly high priority
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- Market leaders see AI’s transformative potential
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- AI is expected to help overcome XM obstacles
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Executives most expect to see AI accelerate innovation and reduce costs
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Almost all companies are making efforts to implement AI
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