RESEARCH
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Global executive study: the state of experience management

We surveyed over 1,500 executives at companies with 2,000 or more employees around the world about the state of experience management at their organizations. In this data snapshot, we examined the experience management capabilities, obstacles, and expected need for experience management that they reported.


In this report, you'll learn
  • Companies with good XM have better business performance

  • Executives report strong XM skills and capabilities

  • Technological limitations' and 'lack of clear strategy' are top XM obstacles

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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