RESEARCH
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Consumer desire for better customer experience

As part of our latest global consumer study, consumers from 24 countries told us about their perception of customer experience across 17 industries. We asked consumers how much they agreed with the following statements for each industry: They need to do a better job of listening to my feedback, they need to care more about me, and I would buy more from them if they treated me better.
 


In this report, you'll learn
  • Consumers want better customer experience

  •  Government agencies have the largest experience gap

  • Consumers are most pleased with supermarkets

  • Airlines have the most buyer potential from improved CX

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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