RESEARCH
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Consumer feedback channels

Consumers globally told us if and how they shared their experience following a good or bad interaction with an organization.

In this report, you'll learn

  • Consumers today are less likely to give companies feedback directly

  • People most frequently share feedback with friends and family

  • Consumers share negative feedback through websites and email

  •  Websites surveys skew positive while emails skew negative

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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