RESEARCH
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How consumers choose which company to buy from

As part of Qualtrics XM Institute’s 2023 Global Consumer Study, we asked 28,600 consumers if they had a choice of companies to buy from, which two options they would choose of five: one that (1) offers very good products/services, (2) offers very good customer support, (3) offers low prices, (4) does good things for society, or (5) has an easy-to-use website/mobile app.
 

In this report, you'll learn

  • Consumers prioritize product quality

  • Consumers want to be treated well 

  • Younger consumers care about easy digital experiences

  • Societal good ranges in importance

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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