RESEARCH
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How consumers share feedback, 2025

As part of Qualtrics XM Institute’s 2024 Global Consumer Study, more than 23,000 consumers around the world told us how they shared feedback after both a recent very good and very poor experience with companies. In this report, we track how these habits have changed from 2021.

In this report, you'll learn
    • Companies are receiving less experience data than in 2021
    • People most frequently share their experiences with friends and family
    • Consumers share negative feedback through email and websites

  • Surveys skew positive, while emails and phone calls skew negative
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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