RESEARCH
How consumers share feedback, 2025
How consumers share feedback, 2025
As part of Qualtrics XM Institute’s 2024 Global Consumer Study, more than 23,000 consumers around the world told us how they shared feedback after both a recent very good and very poor experience with companies. In this report, we track how these habits have changed from 2021.
In this report, you'll learn
-
- Companies are receiving less experience data than in 2021
-
- People most frequently share their experiences with friends and family
-
- Consumers share negative feedback through email and websites
-
Surveys skew positive, while emails and phone calls skew negative
Download now
The world’s top brands trust Qualtrics to deliver breakthrough experiences
Related Content
Explore more resources
eBook
2026 Consumer Experience
2026 Consumer Experience
Trends Report
eBook
Special report: Building consumer trust
eBook