RESEARCH
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IT executives and xm

To understand the current state of experience management (XM) in IT, Qualtrics XM Institute surveyed 663 senior leaders in IT at large companies about their companies’ XM efforts.

In this report, you'll learn

  •  IT leaders plan to increase organizational agility

  • High-performing companies see the need for significant adjustments

  •  IT leaders see improving data management as a key area of focus

  • Data quality and privacy are at risk in current data storage systems

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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