RESEARCH
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Next-level cx for b2b companies (by walker)
Next-level cx for b2b companies (by walker)
This report describes how B2B companies can rapidly grow customer experience (CX) strategies to improve experiences and enhance performance. It uses XM Institute’s XM Operating Framework to provide B2B organizations with recommendations for how to advance to higher levels of CX maturity – whether they are just starting on their CX journey or already have an established CX program in place.
This report was contributed to Qualtrics XM Institute by Walker.
In this report, you'll learn
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- The current state of B2B customer experience
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- How B2B CX leaders can align their programs to deliver value.
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- Areas of focus to proactively improve the B2B customer experience.
Download now
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